A True Patriot: Walt Whitman Essay -- essays research papers fc

A True Patriot: Walt Whitman When one talks of great American Poets, if the person has any since of intelligence, then they can in now way fail to mention Walt Whitman. Whitman is unmistakingly a great American poet, So great, that Ralph Waldo Emerson said that he was an â€Å"American Shakespeare† (Tucker 247). While the debate still goes on about that comment, there is no debate about the greatness of Whitman. Walt Whitman was born in West Hills, NY on May 31, 1819 on Long Island. He was the second of nine children. He never developed a close relationship with his father, but he was very close to his mother. When he was four, he moved to Brooklyn where he went to school for six years and, when he was eleven, dropped out and began work as a clerk in a Law Office. Shortly thereafter, he became a typesetter’s apprentice. He then began to teach school on Long Island. Bored by this, he began to edit and publish the Long Islander, an area newspaper (Funk 293). But this attempt at a steady job was unsuccessful as well, he then began to write political essays and started to write what would become his life's work Leaves of Grass. He would write various books of poems, most of which would be added to Leaves of Grass, which he re-published nine times. Whitman spent his last days as the sage of Camden, New Jersey, where he died on March 36, 1892 (Magill 406). Walt Whitman, through his admiration for a fallen President, condemnation of war, and his theme of camaraderie, illustrates a definition of patriotism. Walt Whitman was an American, and he loved President Abraham Lincoln. He had the upmost respect for the sixteenth President of the United States. His admiration was shown in his most famous work, O’ Captain, My Captain. This is without a doubt the most popular poem of Whitman’s career. In it, he repeats the word Captain; this word refers to Abraham Lincoln, the fallen President. He uses phrases like â€Å"fallen cold and dead† to tell of the mournful death of Lincoln. Whitman mentions a â€Å"ship†, which is the Union in the Civil War. He also uses the â€Å"voyage† to symbolize the Civil War. The overall mood of this elegy to Lincoln is grievance for the lost loved one of Whitman. He had a deep reverence for the President and it was a great pain for him when Lincoln was assassinated (Whitman 63). Another poem that Whitman wrote, that is famous for its grievance of the fallen Presi... ...d have to be close with those around you. The only way to counteract the horrors of war is the camaraderie of the soldiers, if they developed friendships then they could look past the horrible thing that is war (Magill 406). A patriot is defined as a person who loves his or her country. If there is anyone that has ever lived in this great country that can be called that, then it should be Walt Whitman. Whitman showed his love for his country and his allegiance to his president. One can deny that he is the greatest American poet, but no one can deny that he is a great American patriot. Works Cited Magill, Frank N. ed. Magill’s Critical Survey of Poetry. 7 vols. Englewood Cliffs, 1987. Tucker, Martin ed. Moulton’s Library of Literary Criticism of English and American Authors. The Mid-Nineteenth Century to Edwardianism. Englewood Cliffs, 1975. Unger, Leonard ed. American Writers: A Collection of Literary Biographies. 7 vols. New York: Charles Scribner’s Sons, 1974. Whitman, Walt. Drum Taps. Grosset & Dunlap New York: NODATE   Ã‚  Ã‚  Ã‚  Ã‚   Whitman, Walt. â€Å"Leaves of Grass.† Timeless, Timeless, Themes: The American Experience. Upper Saddle River: Prentice, 2000.

Marketing strategies Essay

Types of strategies Marketing strategies may differ depending on the unique situation of the individual business. However there are a number of ways of categorizing some generic strategies. A brief description of the most common categorizing schemes is presented below: Strategies based on market dominance – In this scheme, firms are classified based on their market share or dominance of an industry. Typically there are four types of market dominance strategies: Leader Challenger Follower Nicher According to Shaw, Eric (2012). Marketing Strategy: From the Origin of the Concept to the Development of a Conceptual Framework. Journal of Historical Research in Marketing., there is a framework for marketing strategies. Market introduction strategies â€Å"At introduction, the marketing strategist has two principle strategies to choose from: penetration or niche† (47). Market growth strategies  Ã¢â‚¬Å"In the early growth stage, the marketing manager may choose from two additional strategic alternatives: segment expansion (Smith, Ansoff) or brand expansion (Borden, Ansoff, Kerin and Peterson, 1978)† (48). Market maturity strategies â€Å"In maturity, sales growth slows, stabilizes and starts to decline. In early  maturity, it is common to employ a maintenance strategy (BCG), where the firm maintains or holds a stable marketing mix† (48). Market decline strategies At some point the decline in sales approaches and then begins to exceed costs. And not just accounting costs, there are hidden costs as well; as Kotler (1965, p. 109) observed: ‘No financial accounting can adequately convey all the hidden costs.’ At some point, with declining sales and rising costs, a harvesting strategy becomes unprofitable and a divesting strategy necessary† (49). Early marketing strategy concepts were: Borden’s â€Å"marketing mix†Ã‚  Ã¢â‚¬Å"In his classic Harvard Business Review (HBR) article of the marketing mix, Borden (1964) credits James Culliton in 1948 with describing the marketing executive as a ‘decider’ and a ‘mixer of ingredients.’ This led Borden, in the early 1950s, to the insight that what this mixer of ingredients was deciding upon was a ‘marketing mix'† (34). Smith’s â€Å"differentiation and segmentation strategies† â€Å"In product differentiation, according to Smith (1956, p. 5), a firm tries ‘bending the will of demand to the will of supply.’ That is, distinguishing or differentiating some aspect(s) of its marketing mix from those of competitors, in a mass market or large segment, where customer preferences are relatively homogeneous (or heterogeneity is ignored, Hunt, 2011, p. 80), in an attempt to shift its aggregate demand curve to the left (greater quantity sold for a given price) and make it more inelastic (less amenable to substitutes). With segmentation, a firm recognizes that it faces multiple demand curves, because customer preferences are heterogeneous, and focuses on serving one or more specific target segments within the overall market† (35). Dean’s â€Å"skimming and penetration strategies† â€Å"With skimming, a firm introduces a product with a high price and after milking the least price sensitive segment, gradually reduces price, in a stepwise fashion, tapping effective demand at each price level. With penetration pricing a firm continues its initial low price from introduction  to rapidly capture sales and market share, but with lower profit margins than skimming† (37). Forrester’s â€Å"product life cycle (PLC)† â€Å"The PLC does not offer marketing strategies, per se; rather it provides an overarching framework from which to choose among various strategic alternatives† (38). There are also corporate strategy concepts like: Andrews’ â€Å"SWOT analysis† â€Å"Although widely used in marketing strategy, SWOT (also known as TOWS) Analysis originated in corporate strategy. The SWOT concept, if not the acronym, is the work of Kenneth R. Andrews who is credited with writing the text portion of the classic: Business Policy: Text and Cases (Learned et al., 1965)† (41). Ansoff’s â€Å"growth strategies† â€Å"The most well-known, and least often attributed, aspect of Igor Ansoff’s Growth Strategies in the marketing literature is the term ‘product-market.’ The product-market concept results from Ansoff juxtaposing new and existing products with new and existing markets in a two by two matrix† (41-42). Porter’s â€Å"generic strategies† Porter generic strategies – strategy on the dimensions of strategic scope and strategic strength. Strategic scope refers to the market penetration while strategic strength refers to the firm’s sustainable competitive advantage. The generic strategy framework (porter 1984) comprises two alternatives each with two alternative scopes. These are Differentiation and low-cost leadership each with a dimension of Focus-broad or narrow. ** Product differentiation ** Cost leadership ** Market segmentation * Innovation strategies — This deals with the firm’s rate of the new product development and business model innovation. It asks whether the company is on the cutting edge of technology and business innovation. There are three types: ** Pioneers ** Close followers ** Late followers * Growth strategies — In this scheme we ask the question, â€Å"How should the firm grow?†. There are a number of different ways of answering that question, but the most common gives four answers: Horizontal integration Vertical integration Diversification Intensification These ways of growth are termed as organic growth. Horizontal growth is whereby a firm grows towards acquiring other businesses that are in the same line of business for example a clothing retail outlet acquiring a food outlet. The two are in the retail establishments and their integration lead to expansion. Vertical integration can be forward or backward. Forward integration is whereby a firm grows towards its customers for example a food manufacturing firm acquiring a food outlet. Backward integration is whereby a firm grows towards its source of supply for example a food outlet acquiring a food manufacturing outlet. A more detailed scheme uses the categoriesMiles, Raymond (2003). Organizational Strategy, Structure, and Process. Stanford: Stanford University Press. ISBN 0-8047-4840-3.: Prospector Analyzer Defender Reactor Marketing warfare strategies – This scheme draws parallels between marketing strategies and military strategies. BCG’s â€Å"growth-share portfolio matrix† â€Å"Based on his work with experience curves (that also provides the rationale for Porter’s low cost leadership strategy), the growth-share matrix was originally created by Bruce D. Henderson, CEO of the Boston Consulting Group (BCG) in 1968 (according to BCG history). Throughout the 1970s, Henderson expanded upon the concept in a series of short (one to three page) articles in the BCG newsletter titled Perspectives (Henderson, 1970, 1972, 1973, 1976a, b). Tremendously popular among large multi-product firms, the BCG portfolio matrix was popularized in the marketing literature by Day (1977)† (45).

Segregation and Racism in the United States Essay - 784 Words

Just fifty years ago, America was a society of segregation and racism. The dictionary defines racism as â€Å"the belief that a particular race is superior to another.† Although it is clear times have changed, racism is still seen in modern american society. It’s also clear that relationships between African Americans and whites are generally better than they were in the forties and fifties. Today, it is rare to witness a black man walk down the street and step off the sidewalk to let a white man walk by, or to see a black man sitting on a different section of the bus or train because a white man told him he has too. But superiority of races is still happening. A lot of this has the do with the ignorance of others. Passed down generation to†¦show more content†¦According to the thirteenth, fourteenth and fifteenth amendments, blacks had the same legal protection as whites. The Supreme Court contradicted this when they allowed so called â€Å"restrictions† in the South against blacks. Those who supported Jim Crow generally lived in the South. They believed that whites were above the blacks, in things ranging from intelligence to morality. They thought sexual relations between the two races would ruin the nation, and violence could be used on blacks if needed. So, hospitals, beaches, parks, prisons, public restrooms and even water fountains were separated by color of skin. In certain areas, there weren’t even facilities for colored people (Pilgrim). African Americans also had to treat whites with respect, whereas whites did not have to, and most of the time would not treat the blacks the same. Blacks had to use titles when speaking to whites, they could not eat with the whites, and black men could not offer to shake a white mans hand. Preachers did not help with the problem, but in some situations made it worse. They would preach that God supported segregation, â€Å"the whites were the chosen people, and Blacks were servants † (Pilgrim). Violent rages began during the time of Jim Crow. The laws didn’t prevent one race from hurting another for reasons that are not acceptable. Lynching was the biggest form of violence, and mainly, blacks were the ones targeted. Lynching is the â€Å"public, murder carried out by mobs† (Pilgrim).Show MoreRelatedRacism : Nelson Mandela, Former President Of South Africa1523 Words   |  7 Pageslove comes more naturally to the human heart than its opposite† (Nelson Mandela Museum). Racism has been at the forefront of debates since the Nineteenth century and has spread throughout the United States, creating outrage, violence, and political reform. Racism has been the main cause behind many major organizations in this country, some even political. 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